Senior Commercial Leadership for Lighting Companies
Without Hiring Another Full-Time Executive
Helping lighting companies make better commercial decisions, strengthen execution, and pursue the right growth opportunities.
When Growth Gets More Complicated
As lighting companies grow, commercial decisions become more expensive.
Which markets should we pursue?
Should we hire another rep?
Is it time for a CRM?
Why is so much of the commercial side still dependent on the owner?
How much growth can production actually support?
Most companies don't need another agency.
Many don't need another full-time executive.
They need an experienced commercial perspective to help make better decisions and keep the business moving forward.
About
I bring more than 13 years of commercial experience across sales, marketing, product, and business development, including five years leading growth and commercial functions in the lighting industry.
Most recently I led Sales, Marketing, Product, and Business Development at First Light Technologies (FLT), managing a 15-person cross-functional team while contributing to approximately 40% business growth across North America.
Today I work directly with lighting companies that need experienced commercial leadership without adding another full-time executive.
Ways to Work Together
No two lighting companies face the same commercial challenges. Whether you need an experienced sounding board, support for a specific initiative, or ongoing commercial leadership, we'll determine the right level of involvement based on your goals—not a predefined consulting package.
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A focused working session designed to help leadership teams think through an important commercial decision.
Ideal for:
Growth planning
Market expansion
CRM decisions
Sales process
Rep strategy
Product launches
Commercial priorities
Includes
Preparation before the session
2–3 hour facilitated workshop
Practical recommendations
Written summary with next steps
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Focused engagements designed to solve one commercial problem.
Examples include:
Rep and territory reviews
Sales process improvements
Market-entry planning
Product launch support
Pipeline improvement
Commercial process development
Each engagement is scoped around a defined outcome.
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For companies that benefit from regular access to experienced commercial leadership without hiring another executive.
Support can include:
Executive planning
Commercial priorities
Team alignment
Sales leadership
Marketing oversight
Product strategy
Accountability
Decision support
Experience
Contributed to approximately 40% business growth in a senior commercial leadership role
Led a 15-person commercial team
Supported expansion across North America
Led product launches and go-to-market initiatives
Improved forecasting, qualification, and pipeline discipline
Worked across specification, distribution, direct sales, and partner channels
Translated technical products into clear commercial value
This is a Good Fit If
Too much of the commercial side still depends on the owner.
You are deciding where growth should come from next.
Sales, marketing, product, or reps are not fully aligned.
You want senior commercial support without hiring another full-time executive.
Let’s Talk
Every company reaches points where an experienced outside perspective can help clarify priorities, challenge assumptions, or move an important initiative forward.
The first conversation is simply an opportunity to understand your business, discuss what you're trying to accomplish, and determine whether there's a useful fit.
If there is, we'll decide together what the most practical next step looks like.
Kurtis Hurrie
Fractional Commercial & Marketing Leader
Victoria, British Columbia